NOTES & MUSINGS

There's a piece making the rounds from PRNewsOnline. LinkedIn ran the data on what comms people are learning right now, and the top five skills are exactly what you'd guess: AI literacy, prompt engineering, data analysis, cross-functional collaboration, strategic storytelling. If you've been paying attention to the industry for the last eighteen months, none of that surprises you. What caught me wasn't the list. It was what the list means. If LinkedIn's data is right, and it

I run two businesses. One is this strategic communications consultancy called careyworks. The other is a 250-acre cattle operation called Blau Ranch. For a long time, I treated them like they existed in separate universes — different audiences, different credibility, different everything. I was wrong about that. Not about the audiences being different. They are. The tech executives I work with don't care about Brahman genetics (besides the occasional adorable photo), and the